I want more website visitors who will buy from meOK so you have a website and you have spent good money on making it look attractive and it has good design features and funky stuff...! but you don't seem to be getting any visitors knocking your door down to get your products or services - what is wrong?
You now have to think about how search engines work - they index your website content into a huge data base of information and when someone types in a search term the results that are displayed are relevant to the search term, so if you are selling yellow tennis balls then you would expect to see your website pages listed in a search result - but only if you have followed a few simple rules that define how pages get listed at all.
If you do not follow these simple steps then your page will not get listed and no one will ever be able to find your pages - OK so here's what you need to do:
1) Find keywords
Pick a list of words relevant to your business. Sort the list down to the most likely word or phrase that a visitor might use to find what you want them to find. Then pick one word or phrase to use on one page of your site. Contact First One On for more detailed information on keyword mining.
2) Put keywords in Page Title
The Page Title at the very top of the screen is one of the most important things that Google and other search engines look at to determine what is on a web page. Contact First One On for more detailed how to information.
3) Put keywords in Page URL
Google and other search engines also look at the text of the URL page name, the name of the folder or directory holding the page to determine the content of the web page. Contact First One On for more detailed how to information.
4) Put page keywords in Meta Data
The page meta data (the code behind the page) is very important in describing the page content to a search engine. Don't forget, search engines cannot see graphics, they only read text data. Put a short list of 3 or 4 primary keywords in the meta data keywords. Contact First One On for more detailed how to information.
5) Put description in Meta data
The description of what the page is about should be readable by a person and make sense and include the keyword. Contact First One On for more detailed SEO Strategy information.
6) Put keywords in the H1 text
The H1 heading tag in the code of the page usually contains the title of an article at the top of your content description. Google and other search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is included in the H1 heading tag. Contact First One On for more detailed how to information on optimising pages on your website.
7) Use keywords in the page content
Putting the keyword in the page content also tells the search engines that the page is actually about the keyword. In general the keyword should appear at least once in the first 50 words and two or three times in the next 100 words on the page. Contact First One On for more detailed page optimisation information.
8) Measure your search ranking
After changes have been made and pages uploaded it is important to measure your search ranking. Tweaking and fine tuning pages may be necessary. Contact First One On for more detailed how to information on website analytics.
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