Wednesday, 1 December 2010

Digital Marketing Seminar Delivers Results

Busines by word of mouth (mouse) in a world where Google, Twitter and Facebook write the rules was presented yesterday 30 November by SEO expert Peter Bowen, Managing Director of First One On and Social Media evangelist Paul Clegg, Executive Director of BNI (Business Networking International).

The weather was not the best and the roads were icy but delegates arrived from far and wide battling through adverse winter driving conditions to attend this morning event. The room quickly filled even before the 9am registration and the prime seats taken.

Paul Clegg presented an in depth look at how social networking is having a profound effect on the business of marketing products and services and how decisions are being made to buy services. He noted in his address the power of Twitter and how Facebook is being used by all types of businesses to reach consumers.

With barely a moment to refill cups at the 5 minute refreshment break, delegates were then treated to an overall presentation by Peter Bowen about how to get a websites' content pages to the top of Google and why most business fails to embrace the basic steps to achieve domination for primary keywords.

Changes to the way Google presents search results was discussed and examples shown for Google Places search - emphasising the need for even greater optimisation of page content to beat out competitors for top placement.

In a followup questionnaire, delegates agreed that further hands-on seminars would be of great value in the future - stay tuned for announcements from the Bowen Clegg team of a followup day long session in February 2011.

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