More than 75% of consumers today use some form of social media in their everyday lives - if you or your business are not one of those then you might be missing out on powerful ways to communicate and be seen and heard. Peter Bowen, SEO strategist at First One On says "it's quite easy to get involved with social media applications and here are four ways to get involved and start using social media power tools".
Start a Blog
Blogs are easy to create and easy to maintain - with tools like Wordpress or Google's Blogspot they offer free weblog publishing tools for sharing text, photos and video. These easy to use tools will enable you to quickly start creating high-quality content that is relevant to your target audience.
Start a Facebook page
Facebook is one of the most popular sites in the world (along with Google). To get started, simply create a Facebook page where you can post updates, link to your blog articles, and receive feedback from your friends, clients and customers. As you post relevant content and interact with them on your Facebook page, you begin to develop powerful relationships for building business.
Post videos on YouTube
If a picture is worth a 1,000 words, a video must be worth 1,000 pictures and 1,000,000 words! Plus videos get priority in search engine results and allow you to show a little personality. Start with a company overview or a product demonstration and build your video library from there.
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Saturday, 12 February 2011
Wednesday, 12 January 2011
FirstPost Helps Business Communicate with Social Media
If you are not using social media tools like Twitter, Blogs and YouTube to get your message out, or to tell people what you are doing, then you are missing out on some exciting ways of communicating to potential customers who might never know about your services or products. Take for example the old way of getting messages out to the news media using press releases, direct mail, or newsletters - social media has actually enhanced all aspects of marketing communications.
In addition to enhancing a business’s message, Twitter provides real time opportunities to communicate on a daily basis. Blogs help to reinforce the message and provide longer lasting details with valuable links to other content and even webpages of more relevant and detailed content. And let's not forget the impact of YouTube as a powerful media tool for visually helping to get the message across to the potential customer. YouTube is also becomming an active 'search' tool to find out almost anything like 'how to'...
Since there are many businesses still struggling to embrace Twitter, First One On now offers a service called FirstPost that helps business customers to distribute their messages through social media channels. A news item, product announcement, or service offer is promoted through four different channels including, an article that is posted on a blog, distribution through a network of news sites, a web page with anchor text links, and 3 related messages tweeted over a 24-hour period with links to the customers blog and web page.
FirstPost can be purchased as a onetime event or subscribed to on a monthly basis. The premium subscription includes video clips that are posted on YouTube and optimised with proprietary knowledge based solutions developed by First One On.
To learn more about FirstPost please contact First One On
In addition to enhancing a business’s message, Twitter provides real time opportunities to communicate on a daily basis. Blogs help to reinforce the message and provide longer lasting details with valuable links to other content and even webpages of more relevant and detailed content. And let's not forget the impact of YouTube as a powerful media tool for visually helping to get the message across to the potential customer. YouTube is also becomming an active 'search' tool to find out almost anything like 'how to'...
Since there are many businesses still struggling to embrace Twitter, First One On now offers a service called FirstPost that helps business customers to distribute their messages through social media channels. A news item, product announcement, or service offer is promoted through four different channels including, an article that is posted on a blog, distribution through a network of news sites, a web page with anchor text links, and 3 related messages tweeted over a 24-hour period with links to the customers blog and web page.
FirstPost can be purchased as a onetime event or subscribed to on a monthly basis. The premium subscription includes video clips that are posted on YouTube and optimised with proprietary knowledge based solutions developed by First One On.
To learn more about FirstPost please contact First One On
Wednesday, 1 December 2010
Digital Marketing Seminar Delivers Results
Busines by word of mouth (mouse) in a world where Google, Twitter and Facebook write the rules was presented yesterday 30 November by SEO expert Peter Bowen, Managing Director of First One On and Social Media evangelist Paul Clegg, Executive Director of BNI (Business Networking International).
The weather was not the best and the roads were icy but delegates arrived from far and wide battling through adverse winter driving conditions to attend this morning event. The room quickly filled even before the 9am registration and the prime seats taken.
Paul Clegg presented an in depth look at how social networking is having a profound effect on the business of marketing products and services and how decisions are being made to buy services. He noted in his address the power of Twitter and how Facebook is being used by all types of businesses to reach consumers.
With barely a moment to refill cups at the 5 minute refreshment break, delegates were then treated to an overall presentation by Peter Bowen about how to get a websites' content pages to the top of Google and why most business fails to embrace the basic steps to achieve domination for primary keywords.
Changes to the way Google presents search results was discussed and examples shown for Google Places search - emphasising the need for even greater optimisation of page content to beat out competitors for top placement.
In a followup questionnaire, delegates agreed that further hands-on seminars would be of great value in the future - stay tuned for announcements from the Bowen Clegg team of a followup day long session in February 2011.
The weather was not the best and the roads were icy but delegates arrived from far and wide battling through adverse winter driving conditions to attend this morning event. The room quickly filled even before the 9am registration and the prime seats taken.
Paul Clegg presented an in depth look at how social networking is having a profound effect on the business of marketing products and services and how decisions are being made to buy services. He noted in his address the power of Twitter and how Facebook is being used by all types of businesses to reach consumers.
With barely a moment to refill cups at the 5 minute refreshment break, delegates were then treated to an overall presentation by Peter Bowen about how to get a websites' content pages to the top of Google and why most business fails to embrace the basic steps to achieve domination for primary keywords.
Changes to the way Google presents search results was discussed and examples shown for Google Places search - emphasising the need for even greater optimisation of page content to beat out competitors for top placement.
In a followup questionnaire, delegates agreed that further hands-on seminars would be of great value in the future - stay tuned for announcements from the Bowen Clegg team of a followup day long session in February 2011.
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